1. BUILD YOUR BRAND STORY
As one of my mentors said:
“Brand storytelling is not about pushing advertising, it's about bringing value.”
Means not the best-looking logo, neither your website or brochure will bring you the results you are looking after - relevant Message and the Story behind your brand will attract people and position your brand as worth-remembering.
Passion WIN Competition – Always!
2. BE TRANSPARENT & AUTHENTIC
Many modern entrepreneurs have flipped upside down entire industries by becoming authentic and transparent in the selected Niche among other “corpo” sites which were reluctant to changes.
Willing to listen, have a clear communication, trust, consistency, being open and honest with your customers are inevitable.
3. UNDERSTAND THE DIFFERENCE BETWEEN PAST & NOW
Times changed so do methods of spreading your message have
- Limited Audience
- Global Marketing
- Delayed Communication
- TV’s & newspapers
- Global Audience
- Niche-specific Marketing
- Immediate Communication
- Social Media
You can reach out to many, but those “many” won’t listen, without them knowing your expertise in the certain field - Niche.
“People don’t care how much you know until they know how much you care.”
— John C. Maxwell
4. WORD OF MOUTH IS A KEY
In modern market Word of Mouth is the essential key. In fact people before buying from you, they’ll need to:
I. Know You
II. Like You
III. Trust You
This is the reason why our marketing strategies focus more on building long-term relations with clients, to provide long-term value and stability.
5. YOU ARE ALREADY AN EXPERT IN WHAT YOU DO!
How many people you have helped to change their lives?
Exactly, the question isn’t how to become an Expert, instead, How You can be perceived as one online with the credibility so that “the right fit” clients will be naturally attracted to you.
How to do so?
Modern Coaches should highlight more their Brand Story, that they Care about their prospects and having a viable online presence means more than just focusing on the qualification!
And that with high amount of tasks and limited time, might be quite overwhelming for not quite technological driven person to spend endless hours on mastering specific softwares and Social Media.
In my FREE Case Study You can find out more in details about above Tips and more.
Just Click on the FREE Case Study on the top or bottom of this page!